Privacy Policy
Last updated: December 18, 2025
Our Commitment to Your Privacy
At Porcelain & Leaf, we value the trust you place in us when sharing your personal information. This privacy policy explains how we collect, use, protect, and handle your data when you visit our website or engage with our services.
We are committed to protecting your privacy and ensuring transparency in our data practices. This policy outlines your rights and our responsibilities regarding your personal information.
Information We Collect
Information You Provide Directly
When you interact with our website or services, you may choose to provide us with certain personal information, including:
Your name and email address when you contact us through our inquiry form, subscribe to our heritage tea collection, register for workshops, or request design consultations. We also collect any messages or preferences you share with us regarding your interest in tea culture and our offerings.
Information Collected Automatically
When you visit our website, certain information is collected automatically through cookies and similar technologies:
Your device information such as browser type and operating system, pages visited and time spent on each page, referring websites, your general geographic location based on IP address, and interaction patterns with our content. This information helps us understand how visitors engage with our site and identify areas for improvement.
Analytics and Performance Data
We use analytics services to better understand how our website performs and how visitors interact with our content. These services collect data about page views, user flow through the site, bounce rates, and session duration. This information is aggregated and does not personally identify individual visitors unless you have provided personal information through our forms.
How We Use Your Information
To Provide and Improve Our Services
We use your information to respond to your inquiries, process subscriptions to our heritage tea collection, coordinate workshop registrations, schedule design consultations, and provide customer support. Your data helps us deliver the traditional tea culture experiences you're interested in and tailor our communications to your preferences.
For Communication and Updates
With your consent, we may use your email address to send information about our tea collections, upcoming workshops, seasonal offerings, and insights into tea culture. We respect your communication preferences and provide clear options to manage or opt out of these communications at any time.
To Enhance User Experience
We analyze website usage patterns to understand which content resonates most with visitors, identify technical issues, improve navigation and functionality, and develop new offerings that align with visitor interests. This analysis helps us create a more valuable and user-friendly experience for everyone interested in traditional tea culture.
For Legal and Security Purposes
We may use your information to comply with legal obligations, respond to lawful requests from authorities, protect our rights and property, detect and prevent fraud or security issues, and enforce our terms and conditions. These uses are necessary to maintain a safe and lawful service.
Legal Basis for Processing Your Data
We process your personal data based on the following legal grounds:
Consent: When you provide explicit consent for specific purposes, such as receiving marketing communications or accepting cookies.
Contract Performance: When processing is necessary to fulfill our obligations related to services you've requested, such as tea subscriptions or workshop registrations.
Legitimate Interests: When we have legitimate business interests in processing your data, such as improving our services, preventing fraud, or maintaining website security.
Legal Obligations: When we must process your data to comply with applicable laws and regulations.
How We Share Your Information
Service Providers
We work with trusted third-party service providers who help us operate our website and deliver our services. These providers may include email service platforms, payment processors, analytics services, and hosting providers. These partners are bound by confidentiality agreements and may only use your information as necessary to perform services on our behalf.
Analytics Partners
We use analytics services to understand website performance and visitor behavior. These services may collect and process data about your visits. You can learn more about their data practices and opt out through our cookie preferences.
Legal Requirements
We may disclose your information if required by law, in response to valid legal requests, to protect our rights or property, or to ensure the safety of our users and the public.
What We Don't Do
We do not sell your personal information to third parties. We do not share your data with advertisers for their independent use. We do not rent or lease our customer lists.
Data Security and Protection
We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it from unauthorized access, alteration, disclosure, or destruction.
Our security measures include encrypted data transmission using SSL technology, secure server infrastructure with regular security updates, access controls limiting who can view your information, regular security assessments and monitoring, and secure backup systems to prevent data loss.
While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but continuously work to maintain the highest standards of data protection.
Data Retention
We retain your personal information only as long as necessary to fulfill the purposes for which it was collected or as required by applicable laws.
Contact form submissions are retained for up to two years to maintain communication history and respond to follow-up inquiries.
Subscription and workshop registration data is kept for the duration of your active participation and for three years afterward for record-keeping purposes.
Analytics data is typically retained in aggregated form and automatically deleted after twenty-six months.
When data is no longer needed, we securely delete or anonymize it in accordance with our data retention schedule.
Your Privacy Rights
Right to Access
You have the right to request access to the personal information we hold about you. We will provide you with a copy of your data in a commonly used format.
Right to Rectification
If you believe any of your personal information is inaccurate or incomplete, you have the right to request that we correct or complete it.
Right to Erasure
You can request that we delete your personal information in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected or if you withdraw your consent.
Right to Data Portability
You have the right to receive your personal data in a structured, commonly used format and transmit it to another service provider where technically feasible.
Right to Object
You can object to the processing of your personal information for certain purposes, including direct marketing, at any time.
Right to Withdraw Consent
Where we rely on your consent to process personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
Your Rights and Opt-Out Instructions
You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:
- →Avoid filling out contact forms, account registrations, or any data-submitting features
- →Disable cookies through your browser settings (see our Cookie Policy for more details)
- →Contact us directly to request the deletion of any previously shared personal data
We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided below. We will process your request promptly.
How to Exercise Your Rights
To exercise any of your privacy rights, please contact us using the information provided below. We will respond to your request within one month, though complex requests may take up to three months. We will inform you if we need additional time.
When submitting a request, please provide sufficient information to allow us to verify your identity and locate your data. We may ask for additional information to confirm your identity before processing certain requests.
Children's Privacy
Our services are not directed to individuals under the age of eighteen, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete that information promptly.
International Data Transfers
Your personal information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from the laws of your country.
When we transfer your data internationally, we ensure appropriate safeguards are in place to protect your information and comply with applicable data protection laws. This may include using standard contractual clauses or other approved transfer mechanisms.
Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will notify you by posting a prominent notice on our website or by sending you an email if you have provided one.
We encourage you to review this privacy policy periodically to stay informed about how we protect your information. The date at the top of this policy indicates when it was last updated.
Contact Us About Privacy
If you have questions, concerns, or requests regarding this privacy policy or our data practices, please contact us:
Email: [email protected]
Website: porcelainleaf.org
We strive to respond to all privacy-related inquiries within a reasonable timeframe. Your privacy matters to us, and we are committed to addressing your concerns thoughtfully and transparently.